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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. algidityalgorithmicmh.tk Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local. A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do.